My only real gripe with the entire Pleasing range so far is with the lip oil. As someone who has very dry lips, I wanted it to be a super-hydrating formula that softened and plumped—but it’s not. The ingredients are all there (think vitamin E to nourish and marshmallow extract to soothe), but the execution isn’t. The roller ball doesn’t dispense enough product and the formula is a little thin and watery. Having said that, if you don’t suffer with dry lips, you might disagree.
All in all, I think Pleasing is destined for greatness. Sure, I have a tendency of analysing every Harry Styles move as though I’m writing a thesis on his role in pop culture, but I genuinely believe that Pleasing is doing something that the beauty industry has overlooked for so long. It’s a forward-thinking brand that actually thinks.
It’s not claiming to be perfect—it’s open, honest and is trying its best to act inclusively and sustainably without getting hung up on nuances. Harry Styles, I loved you as the curly-haired teenager in One Direction, but I love you even more as a style icon and game-changing beauty mogul.
Pleasing is available for pre-order now and will be shipped for the US on the week of 29th November. Orders up to £135 will not incur duties.